What’s the opposite of True Grit, the quality that Mattie Ross was looking for and found in US Marshall Rooster Cogburn? I didn’t know before today, but now I do; it’s Blingatude. In case you’re lost, that’s True Grit star Hailee Steinfeld in her pre-Jeff Bridges days, hawking goods for K-Mart.

I’m pretty sure this commercial wasn’t directed by the Coen Brothers, but we won’t hold that against you, Hailee.

I don’t know how, but I went 25 years without ever seeing a John Wayne movie. My grandparents were huge fans of the Duke, but I always ducked out of the room when he was on. It wasn’t until a few months ago when I first heard that the Coen brothers were remaking a classic John Wayne film that I became interested. I watched the original True Grit and fell into a months-long John Wayne kick. The original is a great film, filled with classic characters and a simple, but poignant, revenge plot.

The Coen brothers were the perfect choice to create another adaption of the novel by Charles Portis, and they’ve created their own classic. I think it’s their best film, and I can’t think of a better compliment considering their impressive filmography.

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