To capitalize on the March Madness that will grab college basketball fans this week, StarWars.com has introduced a similarly themed character tournament. The official site has paired 32 Star Wars  personalities in a Light Side vs. Dark Side showdown. Daily, starting on Monday, March 19, you can vote in head-to-head popularity contests. They call it “This Is Madness.” The individual battles lead up to the finale, set for voting on April 9.

Despite all their work, it’s really not that interesting. There is a mildly entertaining video with Darth Vader that pretty much anyone with a costume and a YouTube account could create. Paging Chad Vader. I’ve already turned in my bracket for the office pool betting that everyone’s favorite baddie Boba Fett takes home top prize. Ultimately, StarWars.com did something geeky but didn’t quite make it geeky enough.
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