LEGO Friends Commercial

Posted 9 years ago by Toys

The geek community has been in an uproar since Businessweek ran it’s cover story about LEGO’s new line for girls called LEGO Friends. The set is the next (and apparently, biggest) attempt by LEGO to cater towards girls, but something about the taller-and-unnecessarily-curvy minifigures is rubbing a lot of fans the wrong way. I’m with Amy of Media Macaroni on this one, I’m all for new brick colors and accessories, but these sets don’t look like they’re even focusing on the building aspect at all. They may as well be Polly Pocket sets.

I want to hear what this little girl has to say about LEGO Friends.
  • Tracey

    I’m disappointed they didn’t show ANY assembly scenes – makes the Lego buildings look like just a play set & not a construction (& then play) set.

    I had Bristle Blocks & Tinker Toys instead of Lego, but I had just as much fun building the stuff as I did then play-acting with it

    Tracey (girl of the 80’s)

  • I just wrote about my opinions on this move by Lego and how it is going in the absolute wrong direction. Now that I have seen the commercial, I am even more convinced Lego is doing the wrong thing.

    http://toyriffic.blogspot.com/2011/12/rant-on-gender-bais-of-toystoy.html