“Spend your money at the show, not on admission.”

That’s the marketing hook that got me to bite on this year’s Indiana Toy and Comic Expo. I’ve long ignored the city’s preeminent geek event, Gen Con. I’m not a tabletop gamer so I never bothered to attend.

Indianapolis’s two latest comic conventions, Pop Con and Indiana Comic Con, didn’t appeal to me either. Their admission price and three-day schedule were too much. Conversely, I had been a few times to the Ash comic show held regularly on the city’s east side. The tiny show always left me underwhelmed.

In the words of Goldilocks, the ITCE seemed just right. In its second year, ITCE looked to be the right mix of inexpensive, condensed, and substantial. The one day event promised lots of vendors and a few extra frills. The event was held this past Sunday at the Wyndham Hotel on Indy’s west side.
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